Friday, November 26, 2010
Ray Kroc
-owner of mcdonald's
-sold the world on the concept of fast food
-lived in chicago
-was more ambitious than most kids his age
-started working in food services
-had no patience for school
-was a pitcher for baseball
-he joined the red cross ambulance school
-went back to school a few years later and lasted only one semester
-signed a contract with wal-greens
-sold a lot of mutimixers
-met the mcdonald brothers
-the brothers are the founders of mcdonald's
made a little hotdog stand
-then created mcdonald's the fast food restaurant
-made service faster after the war
-got on an american restaurant magazine in 1952
-less is more
-is 52 when he first hears about mcdonalds
-had to buy out a pre existing contract for mcdonalds
-he made monet renting out real estate
-ended his 39 year marriage
-met a new woman
-opened over 200 new restaurants
-was successful because he had a formula
-hamburger university
-tried to change things about the formula the borhters had made on the menu
-borhters wanted 2.7 million dollars cash to get bought out
-he wanted to get back at the brothers for not entailing the full details of the negotiation
-the brothers had to change their name to the restaurant that they kept
-got run out of business by kroc because he opened a brand new mcdonalds a block away
-wisdom of franchisee's
-got into the breakfast business for mcdonald's
-created ronald mcdonald
-married again march 8, 1959
-bought the san diego padres
-januarary 14, 1984 died of heart failure
-1 in every 8 have worked at mcdonalds in america
Thursday, November 25, 2010
Robert Kiyosaki
-wrote a book
-4th generation japanese
-rich dad, poor dad
-real dad spent a lot of money
-rich dad had no education but knew how to spend his money
-story between a capitalist and socialist
-to many people think they are entitled to government support
-sold over 26 million copies world wide
-NY times best selling list for 6 years straight
-we all use money..
-money. We all use it
-money is just a game
-money is not just surviaval
-making money is fun except when you are on the losing side
-keys for success
1. Scholastic
2. Professional
3. Financial
-went to school in NY
-all he wanted to do was to be rich
-had to rebuild his business (it took 5 years)
-he is a millionaire
-was a millionaire at the age of 27 but wasn't smart with his money and went broke
-Asset: money into your pocket
-Liability: money out of your pocket
-cashflow, capital gains
-need more financial education in school
save your money and invest
Wednesday, November 24, 2010
Negotiation
-custom energy bars
-went to shark tank
-got an offer starts negotiating
-grossed $50,000
- $150,00 for 15% of company
-grew 50% in sales in 6 months
-got two offers now has a descision to make
-got $150,00 and 4% royalty on sales for 30% of the company
-by negotiating he got what he wanted and staying motivated in the company
-first person to mention a price is the person who loses
Tuesday, November 23, 2010
Money From Almost Nothing
Garage Sale Boyz:
-sold various items
-made $500.00
-live hard, sell hard
Junked:
-got donations of other people's junk and sold it for money
-made $282.00
-make profit off people's junk
EggZimaEggs:
-took eggs from backyard
-made $15.00
-tried to sell chicken eggs door to door
Begin Boating:
-had a video that showed how to load and unloafd boats and trailers
-winterized boats for cash
-spent $30 for grease for trailers
-made $120 for winterizing boats
Acrylic Nails:
-did people's nails
-charged $25 for full set
-made $45
Illumnight:
-put up christmas lights
-total revenue is $123
The Gutter Boys:
-cleaned out gutters
-made $360
Bags:
-made purses
-made $15.80
Computer and Car Audio Solutions:
-fixed/sold computers and xboxs
-made $1550
Delivery Service:
-made errands for people
-made $280
Roses for a Cause:
-sold roses to people
-made $714
A&G's Bake it for You:
-made cakes and pies and cookies
-made no money
Summary:
The poeple that werew successful in this project were the people that used their skill set to make money. Also they had hard work and determination also the used leverage to their advantage to make money with less effort.
Thursday, November 18, 2010
Pet Peeves and Solutions
-Long waits at restaurants
-Increase employee's
-People who don't do their job
-create insentives for employee's to want them to do their jobs
-Employee's that aren't presentable to the public
-inspect employee's before they come into work
-Construction
-train flag people so they know what they are doing
-Elderly People Driving
-Make them take a re-test at a certain age
-Increase employee's
-People who don't do their job
-create insentives for employee's to want them to do their jobs
-Employee's that aren't presentable to the public
-inspect employee's before they come into work
-Construction
-train flag people so they know what they are doing
-Elderly People Driving
-Make them take a re-test at a certain age
Wednesday, November 17, 2010
Branding Your Business
-create changed to make a better preception
-importance of ralph lauren example is that he changed his last name
-turn your business into a consistent profit making branch
-What is personal branding?
-who you are
-what you are
-and what makes you different
-you have to reach out to people and join them
-what a personal brand does?
-you are different
-you are superior
-you are authentic
-importance of ralph lauren example is that he changed his last name
-turn your business into a consistent profit making branch
-What is personal branding?
-who you are
-what you are
-and what makes you different
-you have to reach out to people and join them
-what a personal brand does?
-you are different
-you are superior
-you are authentic
Monday, November 8, 2010
Seth Godin
-made a cd called sauce
-ideas that spread win
-tv and mass media made it easy to spread ideas
-products succeeded because someone figured out how to reach to what poeple want
-arby's spent 85 million dollars advertising an animated oven mit
-too many choices and too little time so therefore you dont waste your time on new products
-remarkeable is the essence of where a product goes
-people like new things
-things slowly spread around to make it a mass product
-you have to find a group that cares about your products
-sell to people who are listening
-change what a product means while keeping it the same at the same time
-being very good.... is bad
-increase sles by being remarkeable not by advetsiement
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