Branding Your Business

-create changed to make a better preception
-importance of ralph lauren example is that he changed his last name
-turn your business into a consistent profit making branch
-What is personal branding?
         -who you are
         -what you are
         -and what makes you different
-you have to reach out to people and join them
-what a personal brand does?
        -you are different
        -you are superior
        -you are authentic