-made a cd called sauce
-ideas that spread win
-tv and mass media made it easy to spread ideas
-products succeeded because someone figured out how to reach to what poeple want
-arby's spent 85 million dollars advertising an animated oven mit
-too many choices and too little time so therefore you dont waste your time on new products
-remarkeable is the essence of where a product goes
-people like new things
-things slowly spread around to make it a mass product
-you have to find a group that cares about your products
-sell to people who are listening
-change what a product means while keeping it the same at the same time
-being very good.... is bad
-increase sles by being remarkeable not by advetsiement
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